The founding team.
Disillusioned by healthcare. Driven to build something better.
John Nassif
Co-founder
Athlete turned entrepreneur on a mission to optimise well-being.
John brings a builder's mindset to making considered health choices easier to navigate, drawing on his own experience to keep the process clear and honest.
Nick Bell
Co-founder
Nick's mission is simple.
Make the level of care he sought for himself accessible to everyone, without the guesswork. Having navigated those health decisions himself, he built Bobbi to give people a clearer starting point.
Our mission
To make modern healthcare accessible by removing friction and outdated thinking.
Why we’re called Bobbi
Bobbi is a subtle nod to Robert F. Kennedy Jr., not for politics, but for his role in sparking global discussion around preventative health, patient autonomy, and emerging medical fields.
